Being an infopreneur is all about giving people what they want. And right now the data is clear: They want to watch your online video ads. Make it happen!
The 80/20 rule of video marketing
You know all that great written content you’ve invested time, energy, and/or money into making? It’s great and all, but it turns out only 20% of people are reading it. On the other hand, studies show that a whopping 80% are likely to watch your videos.
This means that you should put at least 4x the time and effort into serving up awesome video content, as you do in creating your written content. It’s no coincidence that about 80% of marketers have this ratio totally reversed…yet the 20% that get it right are the ones who reap 80% of the profits.
Which group would you rather be in?
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